I have been talking to large audiences on the impact of vision and strategies locally and internationally. The idea to write this book came right after I appeared as a guest speaker at one of the seminars at the Marketing Association of Pakistan (MAP), Lahore Chapter. Post seminar I was bombarded with requests to recommend a book, which covered what I had basically just presented. Amazingly I could not think of any! Everything I have learned is from my professional as well as personal experience of nearly three decades of working for P&G and Gillette and from exploring business books and research articles.
There are many books written on vision as well as on strategies, but I have not yet come across a single book, which not only guides its reader to come up with a vision, teaches how to identify strategies but also gives insights on how to drive ‘organizational excellence’.
‘It’s Business, It’s Personal’ covers the A to Z of ‘direction setting’ all the way through to ‘organizational excellence’, without which any vision or business plan is powerless.