I have been talking to large audiences on the impact of vision and strategies locally and internationally. The idea to write this book came right after I appeared as a guest speaker at one of the seminars at the Marketing Association of Pakistan (MAP), Lahore Chapter. Post seminar I was bombarded with requests to recommend a book, which covered what I had basically just presented. Amazingly I could not think of any! Everything I have learned is from my professional as well as personal experience of nearly three decades of working for P&G and Gillette and from exploring business books and research articles.

There are many books written on vision as well as on strategies, but I have not yet come across a single book, which not only guides its reader to come up with a vision, teaches how to identify strategies but also gives insights on how to drive ‘organizational excellence’.

‘It’s Business, It’s Personal’ covers the A to Z of ‘direction setting’ all the way through to ‘organizational excellence’, without which any vision or business plan is powerless.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

clear formSubmit