The idea to write this book came right after I appeared as a guest speaker at a seminar on ‘Vision & Strategies’ at the Marketing Association of Pakistan (MAP), Lahore Chapter. Post seminar I was bombarded with questions by a number of participants to recommend a book, which covered what I had basically just presented. Amazingly I could not think of any! Everything I have learned is from my professional as well as personal experience of nearly three decades of working for P&G and Gillette and from exploring business books and research articles.

There are many books written on vision and as well as on strategies, but I have not yet come across a single book which not only guides its reader to come up with a vision, teaches how to identify strategies but also gives insights on how to drive ‘organizational excellence’. ‘It’s Business, It’s Personal’ covers the A to Z of ‘direction setting’ all the way through to ‘organizational excellence’, without which any vision or business plan is powerless.